Building a marketing attribution model with dbt

Speaker: Evy Kho

When: December 11, 2020 10:00 AEDT

In this presentation, we will cover what you'll need to build a marketing attribution data model and why it's important to have one to evaluate your business. We'll cover how our team at Grailed has built data models in an effort to determine where their users come from, where their orders come from and more. We'll share what value these models have unlocked for our marketing team and what it might unlock for yours!

Join in the chat in the #coalesce-marketing-attribution channel. If you're not yet a member of dbt slack, sign up here.

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