Table of Contents
- Data transformation
- • Kiro Dreams of Data
- • dbt 101 (EU and US-friendly)
- • Ask the experts: Customer product journey
- • How to build a reputation on more than just dashboards
- • Ask the experts: Version controlling your metrics
- • How to complete a data modeling project at a $6B company
- • Kimball in the context of the modern data warehouse: what's worth keeping, and what's not
- • Seven use cases for dbt
- • Quickstart your analytics with Fivetran dbt packages
- • Building a marketing attribution model with dbt
- Data testing
- Implementations + deployment
- Documentation + metadata
- The modern data stack
- Data dream teams
- • Lessons in prioritization: How to balance the 'quick questions' against your team's long-term plan
- • Getting started with technical blogging
- • How to structure a data team
- • Run your data team as a product team
- • Hiring a diverse data team
- • How to start your analytics engineering team
- • Supercharging your data team
- • Balancing creativity and proficiency as a data team
- • Evaluating an offer in the data space
- • Taking off with dbt: JetBlue's dbt journey!
- • Data dream teams: TripActions
- • Data dream teams: Netlify
Ask the experts: Customer product journey
Originally presented on 2020-12-10
Typically when folx talk about mapping a customer’s journey, it's from a marketing perspective — which channels brought a customer into the funnel, and how did they end up converting? At TULA Skincare, the team aren't just mapping customer journeys from a marketing perspective, but also a product perspective — how do customers progress from basic products to more advanced ones?
In this session, join members of the Fishtown Analytics Team as they talk through how they appraoched this exercise while working with the TULA team.
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