Table of Contents

  1. Data transformation
  2. Data testing
  3. Implementations + deployment
  4. Documentation + metadata
  5. The modern data stack
  6. Data dream teams

Ask the experts: Customer product journey

Originally a music producer, Grant discovered the powerful intersection of creativity and technology in Chicago recording studios. Finding the same balance of expression and problem solving in working with data, he has pursued analytics excellence with equal passion. He is excited every day to build increasingly elegant, impactful, and artful data processes with organizations of all sizes. When not in front of a computer, he’s generally cooking, acquiring too many plants, or reading utopian science fiction in the sunshine.

Sanjana spent her time in school using her theoretical math chops to answer retail forecasting and urban transport questions. Now living on her third continent, she can be found running along the Schuylkill,or in the stands at a Phillies game.

Originally presented on 2020-12-10

Typically when folx talk about mapping a customer’s journey, it's from a marketing perspective — which channels brought a customer into the funnel, and how did they end up converting? At TULA Skincare, the team aren't just mapping customer journeys from a marketing perspective, but also a product perspective — how do customers progress from basic products to more advanced ones?

In this session, join members of the Fishtown Analytics Team as they talk through how they appraoched this exercise while working with the TULA team.

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