Table of Contents

  1. Data transformation
  2. Data testing
  3. Implementations + deployment
  4. Documentation + metadata
  5. The modern data stack
  6. Data dream teams

Ask the experts: Customer product journey

Sanjana spent her time in school using her theoretical math chops to answer retail forecasting and urban transport questions. Now living on her third continent, she can be found running along the Schuylkill, or in the stands at a Phillies game.

Typically when folx talk about mapping a customer’s journey, it's from a marketing perspective — which channels brought a customer into the funnel, and how did they end up converting? At TULA Skincare, the team aren't just mapping customer journeys from a marketing perspective, but also a product perspective — how do customers progress from basic products to more advanced ones?

In this session, join members of the Fishtown Analytics Team as they talk through how they appraoched this exercise while working with the TULA team.

Browse this talk’s Slack archives #

The day-of-talk conversation is archived here in dbt Community Slack.

Not a member of the dbt Community yet? You can join here to view the Coalesce chat archives.

Last modified on: Apr 19, 2022