Table of Contents

  1. Data transformation
  2. Data testing
  3. Implementations + deployment
  4. Documentation + metadata
  5. The modern data stack
  6. Data dream teams

Building a marketing attribution model with dbt

Evy Kho is a Senior Operations Analyst at Grailed, the largest online marketplace to buy and sell menswear. She’s been working at Grailed for a year and half, supporting different teams at Grailed from Marketing to Trust. Prior to this, Evy has worked in Marketing Analytics roles and companies including Spring and CollegeHumor. She’s a strong believer in building relationships with team members and personal style as a method of self-expression.

Originally presented on 2020-12-14

In this presentation, we will cover what you'll need to build a marketing attribution data model and why it's important to have one to evaluate your business. We'll cover how our team at Grailed has built data models in an effort to determine where their users come from, where their orders come from and more. We'll share what value these models have unlocked for our marketing team and what it might unlock for yours!

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