Table of Contents

  1. Data transformation
  2. Data testing
  3. Implementations + deployment
  4. Documentation + metadata
  5. The modern data stack
  6. Data dream teams

Ask the experts: Customer product journey

Discover more about author and dbt enthusiast Sanjana Sen.

Typically when folx talk about mapping a customer’s journey, it's from a marketing perspective — which channels brought a customer into the funnel, and how did they end up converting? At TULA Skincare, the team aren't just mapping customer journeys from a marketing perspective, but also a product perspective — how do customers progress from basic products to more advanced ones?

In this session, join members of the Fishtown Analytics Team as they talk through how they appraoched this exercise while working with the TULA team.

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