Blog Securing data at scale with dbt & Snowflake

Securing data at scale with dbt & Snowflake

Oct 30, 2020

You probably have customer data in your data warehouse — it's a must-have for understanding a business. However, this data almost definitely includes personally identifiable information (PII), which shouldn't be shared with the entire organization. In this session, we'll learn how JetBlue approaches the problem of masking PII at scale by leveraging some Snowflake features straight from their dbt project.

Last modified on: Oct 21, 2024

2025 dbt Launch Showcase

Join us on May 28 to hear from our executives and product leaders about the latest features landing in dbt.

Save your seat

Set your organization up for success. Read the business case guide to accelerate time to value with dbt Cloud.

Read now

Great data professionals never work alone

Every industry leader understands one thing: you need the right network to grow. The dbt Community connects you with 100,000+ data professionals—people who share your challenges, insights, and ambitions.

If you’re looking for trusted advice, expert discussions, and real career growth, this is the place for you.

Join the dbt Community Learn more

Solve your toughest challenges

Join today and get real-world advice from experienced pros.

Expand your network

Foster connections with meetups, local groups, and like-minded peers.

Advance your career

The dbt community is full of learning opportunities and shared job postings.