How Entity Modeling Accelerates Product Led Growth

The gap between engineering and business teams is widening. The better engineering teams get at iterating to support new features, the harder it is for business teams to keep up with the nuance in a rapidly evolving customer journey. In this session, Rachel Bradley-Haas (BigTimeData.io) takes a step back to explain why defining entities, relationships, and properties, helps build a scalable and cohesive data model that business users can action to accelerate PLG motions.