Coalesce 2024: Using Retention, LTV, and PBT to steer your business
This session will explore a few key metrics that can be used to steer your business in the right direction. Retention rate, lifetime value and payback time are crucial for estimating growth, understanding user behavior and determining marketing spend.
This session will explore a few key metrics that can be used to steer your business in the right direction. Retention rate, lifetime value and payback time are crucial for estimating growth, understanding user behavior and determining marketing spend. Those are needed in turn for companies to make informed decisions and drive the business forward so it is important to get them right. While some rules may be specific for each company, this talk will present the work undertaken at Rebtel to calculate these metrics using SQL, and how you could implement similar models quickly.
Speaker
Quentin Coviaux, Data Engineer Rebtel