dbt

Deliver data experiences customers love

Bring reliable, personalized analytics to any end-user experience, creating moments that “wow” your customers.

Trusted by the best in data

Hubspot
New Relic
Thermo Fisher Scientific
Nasdaq
Vestas
Domain
Virgin Media
CHG Healthcare

Centralize metrics. Delight your customers

Deliver governed, trustworthy metrics in your customer experiences with remarkable speed. Calculate complex metrics centrally with the dbt Semantic Layer, version control them, and deliver them as customized, embedded visualizations wherever your customers consume data.

Escape inflexibility

Ditch rigid dashboards. dbt Cloud delivers fast, reliable metrics to any endpoint with our API, so you can focus on your front-end.

Trust your data

Keep your data on track with full lineage and version control, ensuring trustworthy, secure, and fast delivery.

Build faster

Optimize resources and centralize metric logic to reduce server load, move faster, and focus on growth.

Stand up analytics experiences faster

Your customers rely on insights to stay ahead, but developing and maintaining custom embedded analytics can drain valuable engineering time. With a powerful data model, caching layer, and access controls, delivering personalized metrics is as simple as configuring an API call.

Instill trust with quality data

Accurate data is essential for safeguarding your brand and building trust. Centralize your metric logic with the dbt Semantic Layer to ensure your customer analytics are powered by the most secure, high-quality data.

Empower your customers with personalized insights

Delivering a delightful customer experience drives your embedded strategy, but BI tools limit your UI customization with inflexible visualizations. The dbt Semantic Layer centralizes complex metrics so data teams can confidently build relevant, personalized experiences with developer-friendly APIs and SDKs.

Scale without breaking the bank

Relying on BI tools for embedded experiences can be expensive, and using internal teams introduces maintenance burdens. Cut operational costs and reduce server load by centralizing your business logic and metrics, simplifying maintenance, and improving system efficiency.

"“The dbt Semantic Layer gives our data teams a scalable way to provide accurate, governed data that can be accessed in a variety of ways—an API call, a low-code query builder in a spreadsheet, or automatically embedded in a personalized in-app experience. Centralizing our metrics in dbt gives our data teams a ton of control and flexibility to define and disseminate data, and our business users and customers are happy to have the data they need, when and where they need it.”"

Hans NelsenChief Data Officer, Brightside Health

Learn more about dbt

Five uses cases for the dbt Semantic Layer

From AI to BI to embedded apps, learn how to deliver trusted data to any endpoint.

Read the blog

Semantic Layer: What it is and when to adopt it

The explosion of data sources can make it harder for employees to find, trust, and use data. Here’s how a semantic layer can help

Read the blog

How Bilt Rewards delivered personalized analytics

See how Bilt Rewards uses dbt’s Semantic Layer to embed personalized insights and enable a more efficient, trusted analytics environment.

Watch the session

Start building with dbt Cloud

Streamline your data transformation process, reduce manual errors, and increase productivity with dbt Cloud. Sign up today and take your data transformation workflow to the next level.

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