dbt for embedded analytics

Deliver data experiences customers love.

Bring reliable, personalized analytics to any end-user experience, creating moments that truly wow.

Make sure your metrics match.

Inconsistent metrics in embedded dashboards erode trust. The dbt Semantic Layer ensures your data tells a single story—no matter where it shows up.

Trust your data

Keep your data on track with full lineage and version control, ensuring trustworthy, secure, and fast delivery

Ditch rigid dashboards

dbt delivers fast, reliable metrics to any endpoint with our API, so you can focus on your front-end

Build faster

Optimize resources and centralize metric logic to reduce server load, move faster, and focus on growth

Why dbt

Centralize metrics and delight your customers.

Deliver governed, trustworthy metrics in your customer experiences with remarkable speed. Calculate complex metrics centrally with the dbt Semantic Layer, version-control them, and deliver them as customized, embedded visualizations wherever your customers consume data.

Stand up analytics experiences faster

With a powerful data model, caching layer, and access controls, delivering personalized metrics is as simple as configuring an API call

Instill trust with quality data

Centralize your metric logic with the dbt Semantic Layer to ensure your customer analytics are powered by the most secure, high-quality data

Empower your customers with personalized insights

The dbt Semantic Layer centralized complex metrics so data teams can confidently build relevant, personalized experiences with developer-friendly APIs and SDKs

Scale without breaking the bank

Cut operational costs and reduce server load by centralizing your business logic and metrics, simplifying maintenance, and improving system efficiency

Enable teams to define metrics once and embed them anywhere with confidence that calculations and logic remain consistent, while also simplifying governance, version control, and maintenance of metrics that appear in multiple embedded contexts

The dbt Semantic Layer

Real-life Success Stories

Explore how dbt Labs has helped to achieve better clients outcomes, increase efficiency, and grow their business.

Bilt Rewards

Bilt Rewards saves 80% in analytics costs with the dbt Semantic Layer

By centralizing our entity relationships in the dbt Semantic Layer, where all of our data transformations already live, , we could easily create visualizations in our B2B product. We delivered an improved data experience for our B2B partners by eliminating a step in our process, decreasing our data costs by 80%, and increasing reliability and trust.

Ben Kramer, Senior Director of Analytics

80% cost savings from migrating off BI tool embeds
Increasein trust, reliability, and scalability
Read Customer Study
The dbt Community

Join the largest community shaping data & embedded analytics.

The dbt Community is your gateway to best practices, innovation, and direct collaboration with thousands of data leaders and AI practitioners worldwide. Ask questions, share insights, and build better with the experts.

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Why teams trust dbt

Trusted globally. Proven at scale.

Proven at scale

60,000+ teams using dbt

dbt powers trusted analytics workflows and data at scale for the world's largest companies

Customer approved

97% customer satisfaction

Rated 4.9/5 on G2 by thousands of data leaders who trust dbt for critical analytics and AI initiatives.

Deep integrations

Built with leading partners

Community-powered

100K+ Community members

Join the largest open data community sharing best practices and building better data products

Learn more

Dig deeper into embedded analytics with dbt

Blog

From AI to BI to embedded apps, learn how to deliver trusted data to any endpoint.

Blog

Learn how the dbt Semantic Layer ensures your employees can easily find, trust, and use data even with a huge influx of data sources

Watch

See how Bilt Rewards uses dbt’s Semantic Layer to embed personalized insights and enable a more efficient, trusted analytics environment

Get started

Start building with dbt.

Streamline your data transformation process, reduce manual errors, and increase productivity with dbt. Sign up today an take your data transformation workflow to the next level