dbt Meetup Organizer Guide
Once you’ve launched your local dbt Meetup, here’s everything you need to keep it running—from finding speakers to staying connected with dbt Labs in the private meetup-organizer Slack channel.
Event Submission & Swag
Submit the Meetup Submission Form at least 3 weeks before your meetup (4 weeks if you're requesting swag), and always before posting the event on Meetup.com. One submission is required per meetup.
You don't need finalized details — this form is just to signal that a meetup is coming. At minimum, include the expected month, though a tentative date is preferred.
Note: This form does not replace creating the event on Meetup.com — see the following section for details.
Austin dbt Meetup, April 2025Meetup.com Landing page
Your landing page sets the tone for your event. Publish early and publish complete. A clear, fully detailed page drives sign-ups and builds trust.
- Publish early: Post your landing page at least 3 weeks before the event. Please be sure to confirm your agenda and speakers before publishing (no TBD agenda items, please.)
- Add full speaker details: Include name, title, company, and talk topic for each speaker.
- Follow the template: Use the most recent official landing page format. The template is updated periodically to reflect brand and program requirements.
- Include required legal copy: Add:
“To attend, please read the Health and Safety Policy and Terms of Participation: https://www.getdbt.com/legal/health-and-safety-policy” - Attendee confirmation: In “Ask Members a Question,” paste:
“I agree to read and abide by the Health and Safety Policy and Terms of Participation. Please type ‘Yes’ to confirm.” - Plan for no-shows: Expect 50–60% attendance. For a 50-seat venue, cap RSVPs at 85–100.
- Set required registration fields: Require "First + Last Name", "Current Role", and "Organization". Other fields are optional.
💬 Still need help? Reach out in the private meetup-organizers-team Slack channel.
Barcelona dbt Meetup, February 2025
Taipei dbt Meetup, March 2026Venue & Catering
Choose a venue that’s comfortable, welcoming—and not a competitor.
- No competitor-hosted meetups. Not sure? Ask the Community team at meetup@dbtlabs.com
- Offices are great. Yours, a speaker’s, or an attendee’s workplace often works best.
- Breweries and bars are great for casual networking or happy hours. But for talks or presentations, choose a quieter venue where people can hear and stay engaged.
🍕 Keep food simple
Pizza’s great! Just be sure to include vegetarian, vegan, and gluten-free options.
Note: Check with the Community team to confirm your meetup location's food and beverage budget. Do not use the budget for venue expenses unless the Community team approves.
Design
Keep your visuals aligned with dbt’s brand—consistent design builds trust and makes your event feel official.
- Use the dbt logo (not dbt Labs)
- Follow the templates for Meetup.com images and host slides
- Don’t edit colors or themes, even if others do
- Speakers can use their own slides, but your intro/closing slides should use the official deck
- Always make a copy of the latest version 1 week before your event to get any updates
- For the survey slide, email the team at meetup@dbtlabs.com for the reusable QR code
São Paulo dbt Meetup, June 2024
Content Guidelines
Keep it educational, not promotional. Talks should center on real-world problems, with dbt playing a meaningful role in the solution.
- You can cover topics like analytics engineering, team structure, testing, or modeling—just make sure the story includes dbt.
- Stories using both dbt and dbt Core are welcome and encouraged.
- Vendor practitioners can speak about their customers from a practitioner’s POV.
🚫 Avoid sales pitches, product demos, or founder spotlights.
Meetup Promotion
Get the word out early and often—strong promotion helps drive attendance and build your local data community.
- Share in Slack: Post in #local-[your city] (see optional template)
- Leverage your speakers: Ask them to promote the event to their networks
- Promote, promote, promote: Share your event on LinkedIn and anywhere else you engage with the data community
- Use the “Announce” button: After publishing your event, click the red button on Meetup to email all group members—time it for maximum visibility
- Create a visual: Use the promo deck template to design graphics for Meetup.com and social media
- Take photos: Good photos help promote future events. Share them in Slack and upload to your event page!
Raleigh dbt Meetup, January 2025After the event
Close strong and keep the connections going.
After each event, create a new folder in your chapter's Google Drive titled with the meetup date, and upload all photos and videos.
If you don't have access to the Drive, send an email to meetup@dbtlabs.com
Follow up to keep the energy alive
A little post-event follow-up helps build community and show appreciation.
- Message your group on Meetup (template available).
- Post in #local-[your city] with:
- Thanks to speakers + attendees
- Quick recap
- Slides, links, or dbt Summit info
- Event photos
- Upload some key photos to your Meetup event page
Floripa dbt Meetup, March 2026Reimbursements
Invoices must be submitted within 30 days from the event date. We’re able to support some meetup costs—but budget is limited and handled case by case. (If you work at dbt Labs, message the Community Manager for a different process.)
- Covered expenses: Food, drinks, and paper goods
- Sometimes covered: Venue - please discuss with the Community team if you need support securing a venue prior to booking
- Not covered: A/V gear or speaker travel (flights, hotels, etc.)
To ensure no delays with reimbursement:
Before your event: Send the Community meetup team (meetup@dbtlabs.com) the name and email of the person at your company who will:
- Create a Coupa account
- Add banking details
- Upload invoices
After your event:
- Create an invoice following this template
- Add your PO number (updated yearly around February)
- Include receipts (screenshots or photos are fine)
- Download as PDF and upload to Coupa
Payment is processed within 30 days of receiving the invoice.
Suggestions
Tips and tricks to help make your dbt Meetup memorable, inclusive, and community-first. Keep an eye on the #meetup-organizers-team Slack channel to stay up to date on new resources, event tips, and updates.
Keep the vibe community-first
Avoid pop-up banners or anything too branded. Focus on learning, sharing, and connection.
Let attendees know what to expect
Include topic descriptions alongside speaker names and titles to set expectations and draw interest.
Check in before showtime
Use the Meetup page to send a reminder and get a more accurate headcount—helps with food, space, and waitlist planning.
Spotlight real stories
The best talks come from practitioners sharing how they solved real problems with dbt.
Make intros easy (and fun)
Bring name tags, chat prompts, or even a community game like Bingo to break the ice and spark real conversations.
Capture the moment
Take photos (with consent), not just of speakers but of the whole room—community matters.
Test your tech ahead of time
Make sure slides, mics, and any screen sharing work before guests arrive—it saves stress and awkward silences.
Find your next speaker
Use the networking hour to discover potential speakers—many don’t realize their work is already talk-worthy.
Encourage inclusive voices
Actively invite women and underrepresented folks to speak—it makes for richer, more relevant discussions.
💬 Still need help? Reach out in the private meetup-organizers-team Slack channel to connect with others hosting meetups, ask questions, and stay in the loop with the latest updates.
Resource Hub
Save time with ready-made assets for every step of your event.