Building a marketing attribution model with dbt

Evy Kho

Evy has previously worked at Grailed, supporting different teams from Marketing to Trust. She has also worked in marketing analytics roles and companies including Spring and CollegeHumor. She’s a strong believer in building relationships with team members and personal style as a method of self-expression.

In this presentation, we will cover what you'll need to build a marketing attribution data model and why it's important to have one to evaluate your business. We'll cover how our team at Grailed has built data models in an effort to determine where their users come from, where their orders come from and more. We'll share what value these models have unlocked for our marketing team and what it might unlock for yours!

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Building a marketing attribution model with dbt

Browse this talk’s Slack archives #