Mark Goodwin
Head of Analytics and Decisioning, Gen Digital
Mark Goodwin is a leader at Gen Digital, currently serving as the Head of Analytics and Decisioning focused on their financial services brands (MoneyLion + Engine by Gen). He leads a team of about 50 with work spanning marketing technology, analytics, business intelligence and decision science, using data to drive business outcomes impacting customer, product and partner growth. He is focused on expanding AI-Augmented analytics across his team to drive faster delivery of insights, dashboards and models.
