Emanuela Ciotti

Emanuela Ciotti leads Enterprise Analytics at Compare the Market, where she shapes their data strategy across analytics engineering, advanced analytics, and business insight. Her role sits at the intersection of strategy and execution, from defining modelling standards and governance frameworks to enabling experimentation, predictive use cases, and decision intelligence. Emanuela has worked extensively with dbt and the modern data stack to build scalable, production-grade data foundations that support both trusted reporting and advanced analytical use cases. She is particularly passionate about bridging analytics engineering and advanced analytics, ensuring that data models aren’t just technically sound, but designed to power forecasting, experimentation, and measurable business impact.