Aika Zikibayeva

Aika Zikibayeva leads product marketing for dbt's engine, where she helps data teams navigate what's actually changing under the hood of their stack. Her background spans product marketing at fast-scaling SaaS companies like Shopify and Cockroach Labs, with a knack for translating customer challenges into compelling narratives, developing messaging that resonates, and organizing it all into launch moments that land. Originally from Almaty, Kazakhstan, she now calls New York City home.