Needle in the (data) stack: How Spotify powers Salesforce

Spotify has absurd quantities of data. This is a huge asset, but it makes it difficult to power their frontline partnership team in Salesforce with the relevant cuts of that data they need. After struggling with both ad-hoc solutions and Salesforce consultant-led solutions, they've landed on a flexible, secure, and automated data strategy: they use dbt and Hightouch to refine critical data in Google BigQuery, sync updated records to Salesforce, and then close the loop for intelligence and analytics. They'll share their optimal solution, with no caveats, for the real, everyday data issues that many teams encounter at scale with Salesforce.