Customer health with dbt Cloud: A LiveRamp data journey

We aim to illustrate the transition from an antiquated methodology for generating final tables/views in Google Cloud Platform (GCP) to the implementation of a structured process utilizing dbt. This transition involves defining how we develop source, staging, intermediate, and final models within dbt, facilitating enhanced change management and error detection mechanisms. We will talk about how far we have come and our plan to maintain this work-stream.