SQL-first AI: bringing BigQuery AI into your dbt project

Join us to learn how to add AI capabilities to your dbt projects using BigQuery AI functions, directly within your SQL workflow. We’ll dive into the practicalities of using AI.GENERATE, AI.CLASSIFY, and AI.SCORE to transform raw logs into structured insights without leaving your SQL workflow. Beyond the syntax, we will cover the operational realities of AI at scale, including optimizing costs with incremental materialization, ensuring data quality with dbt tests, and managing LLM latency. See how pairing BigQuery’s AI power and dbt’s orchestration creates a robust, production-ready framework for the next generation of analytics engineering.